TechTalk: The Mobile Tipping Point
Mobile is set to take over the nonprofit landscape — if it hasn't already.
Here are some other questions to brainstorm early this year:
- How much lower are average smartphone donations compared to laptop donations and tablet donations?
- How does our conversion rate vary among desktops, tablets and smartphones? The conversion rate is the percentage of your website audience that converts to a donor or member.
- Who is doing a great job with mobile engagement, and what does that look like for a nonprofit?
- What opportunities will mobile give us to find new donors, new members and new dollars?
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. Reach him at philip@donationfunnelproject.com
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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