Telemarketing … the ‘Necessary Evil’
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Jim Hussey
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Telemarketing also provides you with an unscientific yet quick read about what your donors are thinking. Many times, I’ve changed the subject of a client’s direct-mail campaign due to the feedback that I’ve heard from the organization’s telemarketing efforts.
Now, all of these positive points don’t mean that you can call your donors every month and expect a great reception. It’s easy to burn out donors through the over-use of telemarketing. And if you don’t heed the warnings of those donors who voice their displeasure with solicitation calls, you’ll get stung. However, the selective use of telemarketing at the right time with the right message will gain great results.
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Jim Hussey
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