Telemarketing Campaign of the Year: The Wilderness Society

GOLD AWARD
The Wilderness Society
Chopping Block Upgrade
Submitted by Chapman Cubine Adams + Hussey

The Numbers
Recipients: 7,095
Response Rate: 17 percent
Total Cost: $13,393
Income Generated: $70,144
Average Gift: $136.22
Cost to Raise a Dollar: $0.19

For this campaign, TWS targeted $100 to $999.99 donors who had made a gift in the previous 24 months, asking them to increase their giving level. Our judges liked the urgent, straightforward script, and especially the use of “by invitation only” giving circles based on donors’ highest previous contributions.