Telemarketing Campaign of the Year: The Wilderness Society

“Of the 335 gifts received,” CCAH’s Lon Chapman wrote, “24 percent were upgrades.”

“With a marginal cost to raise a dollar, this campaign delivered an exceptional net ratio of $10,918 per thousand,” he wrote. “The strategy delivered upgrade appeal through telemarketing with 80 upgrades at an average increase of $162 more than the donors’ highest gifts ever on file.”