Telemarketing Campaign of the Year: The Wilderness Society

SILVER AWARD
Kennedy Center
February 2011 Reinstatement Telemarketing
Submitted by The Kennedy Center

The Numbers
Recipients: 9,362
Response Rate: 8.45 percent
Total Cost: $47,861
Income Generated: $71,620
Average Gift: $90.54
Cost to Raise a Dollar: $0.67

The audience for this reinstatement campaign included 13- to 96-month lapsed Kennedy Center members, with the majority of the file (73 percent) inactive for three to eight years.