Teleton MexAmerica Raises Largest One Day Amount to Date Using Mobile Accord's Text Message Donation Platform, mGive.com
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The telethon was broadcasted in the United States on December 5, 2008 on Galavision, a leading Spanish-language U.S. cable network reaching over 8 million Hispanic households or 81% of the Hispanic cable/satellite homes in the US. The text message donation program was promoted with the call to action displayed on a scroll bar at the bottom of the screen throughout the day, and was emphasized during major musical performances during the 27-hour event.
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