Teleton MexAmerica Raises Largest One Day Amount to Date Using Mobile Accord's Text Message Donation Platform, mGive.com
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This was the first time the Mobile Giving channel was used during a telethon in the United States. Not only did they recoup their annual license fee in a little over an hour, they posted a return on investment of Two Thousand Four Hundred Thirty-Eight percent (2,438%). Teleton is now incorporating Mobile Giving into online and social networking promotions using mGive.com's turnkey solutions.
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