Teleton MexAmerica Raises Largest One Day Amount to Date Using Mobile Accord's Text Message Donation Platform, mGive.com

"We are extremely excited about the results of the Telethon. It provides a blueprint for promoting mobile giving during televised events, furthermore, it clarifies that Mobile Donations drive incremental donations and new donors rather than cannibalizing traditional donations," said Tony Aiello Co-Founder of Mobile Accord.

Mobile Giving
Mobile Giving is made possible through cooperation between Mobile Accord, Inc. and the Mobile Giving Foundation. Customers of most wireless carriers can text a pre-determined keyword that correlates to a specific nonprofit organization or fundraising campaign to a short-code (5 digit phone number) specifically set aside for donations. At the time of donation, Mobile Giving requires no exchange of money and no credit card charges -- it requires only a brief text message that will incur a charge to the donor via their monthly mobile phone bill. Donation receipts available through the Mobile Giving Foundation at http://www.mgf.me/receipt. Currently the donation limit is $5 per text transaction, but it is anticipated that this amount will evolve to $10 and monthly reoccurring gifts in the coming months. Over 150 organizations are currently participating in the Mobile Giving channel.