Television Ads Most Helpful; Internet Banner Ads Most Ignored, According to Harris

These are some of the results of a new AdweekMedia/The Harris Poll® of 2,521 adults surveyed online by Harris Interactive between June 4 and 8, 2009.

What Ads Are Most Helpful?
Over one-third of Americans (37 percent) say that television ads are most helpful in making their purchase decision while 17 percent say newspaper ads are most helpful and 14 percent say the same about Internet search engine ads. Radio ads (3 percent) and Internet banner ads (1 percent) are not considered helpful by many people. Over one-quarter of Americans (28 percent), however, say that none of these types of advertisements are helpful to them in the purchase decision making process.