Television Ads Most Helpful; Internet Banner Ads Most Ignored, According to Harris

Half of people aged 18-34 (50 percent) say television ads are most helpful while three in ten (31 percent) of those aged 55 and older say they find newspaper ads to be most helpful. There is also a slight regional difference. Two in five Southerners (40 percent) say they find television ads most helpful, while only one-third (33 percent) of Midwesterners feel the same.

What Ads do People Ignore?
Almost half of Americans (46 percent) say they tend to ignore Internet banner ads. Much further down the list are Internet search engine ads (17 percent of people ignore), television ads (13 percent), radio ads (9 percent), and newspaper ads (6 percent). One in ten Americans (9 percent) say they do not ignore any of these types of ads.