Tell It! (Or Better Yet ... Don't!)

Your prospects expect you to go on and on about the impact of your nonprofit or the importance of your new program. However, when you have someone who has experienced that benefit firsthand, those comments are much more convincing and effective!

Keep this in mind though: The most powerful testimonials aren’t about your organization; they’re about how someone much like the prospect has benefited from involvement with your organization. So the more specific and genuine the testimonials, the more they’re likely to move your prospects to give or give again.