Testing to keep its control fresh is a winning strategy for a Utah animal refuge.

By Cary Castle

Best Friends Animal Society, located in the heart of southern Utah’s golden circle of National Parks, is home to as many as 1,500 dogs, cats, horses,
rabbits and other animals. For the past 10 years, the organization had been using the same acquisition package. Although it had done a great job, response rates were dropping, causing the donor file to remain flat.