Testing to keep its control fresh is a winning strategy for a Utah animal refuge.

By Cary Castle

Indeed, after patting themselves on the back, BFAS and Russ Reid got back to work to continue testing against the new control. This time, two new formats were created: a less expensive version of the Love Me tag and a Love Me pet place mat in a larger package were mailed against the new control.

The new, large “place mat” format generated the same response as the Love Me tag control but reduced the cost per donor by $2. Holiday gift tag labels also were tested successfully, providing another control.