Testing to keep its control fresh is a winning strategy for a Utah animal refuge.

By Cary Castle

A strategy was agreed on to keep the current offer but test four new, radically different creative approaches that could tell BFAS’ story in a way that would increase the number of new donors but maintain the current average gift. The new packages were an improved control package using a similar format; a premium-driven package; a tangible involvement-device package; and a dimensional involvement-device package.