So, Uh, Are We Doing This Right?
Testing and results measurement were much easier in the pre-multichannel days of fundraising. It’s tougher now, but equally as important — if not more so.
Now, with tighter budgets and greater demands for accountability, every activity is measured for its productivity, either on behalf of the mission of the organization or its fundraising. So, direct-response fundraisers are being asked to measure more carefully in an increasingly complex environment.
- Companies:
- CDR Fundraising Group
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