So, Uh, Are We Doing This Right?
Testing and results measurement were much easier in the pre-multichannel days of fundraising. It’s tougher now, but equally as important — if not more so.
Very often these solutions require periodic data syncing or downloading of data from a single-channel vendor (e.g., online) to the main database (data processing service bureau). There are very few truly integrated and automated database solutions, and they are generally quite expensive and often require you to work only with that vendor’s channel marketing partners. The best solutions are either commonly used direct-mail database solutions that can be expanded or linked using “open source” software with which you or any consultant or vendor you hire can plug in the data from a new channel without massive fees, programming costs or database design limitations.
- Companies:
- CDR Fundraising Group
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