DM Diagnosis: Thank You
There, that wasn’t so hard, now was it?
A personal thank-you
For about a decade, I had the privilege of writing fundraising letters for Habitat for Humanity’s founder, the late Millard Fuller, when he was the organization’s president. When he began the Fuller Center for Housing, I wasn’t surprised to receive a direct-mail prospect from his new venture. Millard was a direct-marketing veteran long before he decided to live his faith and eliminate poverty housing.
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