DM Diagnosis: Thank You
There, that wasn’t so hard, now was it?
And that concludes my rant on the sad state of acknowledgments — because there’s a lot to be celebrated in what many nonprofits are doing to thank and cultivate donors.
A déjà vu thank-you
One of my alter egos, Dee Dee Rae, sent Paralyzed Veterans of America a gift in response to an acquisition package she received after she subscribed to the National Enquirer a few years ago. In response to the $7 cash gift she tucked into a PVA security-screen return envelope this past New Year’s Eve, on Feb. 17, Dee Dee Rae received what initially looks like a typical PVA appeal.
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