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One thousand, six hundred and twenty-five. That's the number I blurted out months ago, off the top of my head, when folks on the ad side of things here at FundRaising Success asked me how many people I thought would sign up for our first-ever daylong virtual conference and trade show.
They laughed. "No way!" they said, while making estimates that hovered timidly around the 1,200 mark.
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Margaret Battistelli Gardner
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