This Month — A Brandraising Twofer
Sure, it'd be fun to put your feet up on the desk and wait for the checks and online donations to come pouring in. But there are a few things you might want to do first.
Advertise on your own website
Most people who give to a year-end appeal are likely to visit your website before they donate — either because they prefer to give online or because they want to check you out. Make it easy for them to give fast by creating an ad that uses the same creative (design/copy) as your appeal that they instantly recognize and can click on to jump to a secure donations landing page.
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
