This Month — A Brandraising Twofer
Part 1: Start donor relationships off right with prompt, polite thank-you notes.
Part 2: Start priming for end-of-year appeals.
That ad might garner a few gifts from people who didn't receive your appeal in print or via e-mail, too. Do it right and you might just entice a few of those visitors who Googled you, connected to your site via your social media or clicked through a link to become donors. It shouldn't cost much to create and code, and it could become a great acquisition vehicle this season.
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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