This Month — A Brandraising Twofer
Part 1: Start donor relationships off right with prompt, polite thank-you notes.
Part 2: Start priming for end-of-year appeals.
Get ready to say thanks — fast
Haven't thought about how you'll thank your year-end donors yet? Time to sharpen your pencil and get cracking. Joanne Fritz at About.com wrote a terrific piece, "How to Write a Donation Thank You Letter That Seals the Deal" (another version can be viewed here), which offers useful tips on how your letter should be personalized, signed and produced. Fritz says your thank-you letter should go out to the donor within 48 hours of receipt of the gift.
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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