This Month — A Brandraising Twofer
Part 1: Start donor relationships off right with prompt, polite thank-you notes.
Part 2: Start priming for end-of-year appeals.
The way you respond to and thank donors, whether they're new or have been giving to you for years, can have a profound impact on their future giving habits. Don't risk losing a potentially great new donor by sending a thank-you that's too late, badly written or lackluster.
Customize your campaign's online donation page
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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