This Month — A Brandraising Twofer
Part 1: Start donor relationships off right with prompt, polite thank-you notes.
Part 2: Start priming for end-of-year appeals.
Got a particular headline, color or photo on your appeal designed to engage and inspire readers? Try adapting it to your website's secure donation page for the campaign by creating a masthead that looks and feels like your direct-mail or e-mail asks.
Use an easy-to-recall URL (like communitycenter.org/changing lives) in your letter that takes visitors right to the page, rather than having them start on your homepage and figuring out where to donate.
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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