This Month — A Brandraising Twofer
Part 1: Start donor relationships off right with prompt, polite thank-you notes.
Part 2: Start priming for end-of-year appeals.
Connecting them quickly to a secure page where they can give and reinforcing the messages in the campaign piece they've already responded to might even boost their gifts. (At a minimum, it'll help ensure you don't loose them by asking them to click around your site a lot.) FS
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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