This Month — A Brandraising Twofer
In her new book, "The Nonprofit Marketing Guide" (Jossey-Bass, 2010), author Kivi Leroux Miller describes an experiment in which she sent $25 donations to 16 nonprofits. The results are shocking. Of the 12 national organizations she gave to, only four acknowledged that she gave a gift. The three regional organizations had the same percentage — one of three recognized the gift. It took two weeks to hear back from one organization, and another's only acknowledgment of the gift was to sign her up for its newsletter.
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
