This Month — A Brandraising Twofer
Part 1: Start donor relationships off right with prompt, polite thank-you notes.
Part 2: Start priming for end-of-year appeals.
I've had similar experiences: Most recently, the death of an extended family member prompted me to make a donation in his memory to an organization he valued. I never got a thank-you note from the nonprofit — and I'll probably never give to it again as a result. How can it build a relationship with me without first acknowledging my gift?
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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