This Month — A Brandraising Twofer

1. Preprint note cards with a basic thank-you message inside, artwork that reflects what your organization does on the cover and matching envelopes.

2. Once a week, personalize note cards or thank-you letters with the recipient's name, gift amount, and a line or two that shows you understand and value her relationship to your organization. Have your executive director sign the cards in a batch just before or after staff meetings. Handwritten notes — or if that's not realistic, signatures — are best.