This Month — A Brandraising Twofer
3. Set up your donor database to send you an e-mail reminder as soon as a new contact is entered. The reminder to send a thank-you note should include the individual's name, address and giving history, and you'll want to get it done within a day or two.
4. Aim to send a thank-you for each gift within one week of receipt. If the gift is large for your organization, ask the executive director or a board member to call the donor (unless he has specifically asked you not to) to say thanks personally and promptly.
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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