This Month — A Brandraising Twofer
Part 1: Start donor relationships off right with prompt, polite thank-you notes.
Part 2: Start priming for end-of-year appeals.
5. When people donate online, make sure the automated thank-you your secure server sends (you do have a secure server, right?) works and is written in a way that reinforces donors' belief in the value of supporting your work. Follow up the automated thank-you with something more personalized by mail within two weeks.
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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