This Month — A Brandraising Twofer
Lastly, as you look ahead to the end of the year, consider how you'll thank any new or existing donors. Your mother will be so proud.
Fundraising and the End of the Year
Yep, it's that time of year again, and many of us are immersed up to our eyelashes in the year-end campaign season. We've written and designed our appeals; developed campaigns; strategized with vendors, designers and consultants; and sent appeals out into the world hoping they will be lovingly welcomed by deep-pocketed donors.
- Companies:
- About.com
- Jossey-Bass
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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