Tag(line)! You’re It!
That little statement underneath your organization’s name has to be powerful and to the point.
What comes to mind when you hear the words, “The breakfast of champions”? What if I said, “Don’t leave home without it”? How about, “Just do it”?
If you’re like most people, you’ll quickly reply, Wheaties, American Express and Nike. And therein lies the power of a good tagline. Power that also is available to nonprofits: strong words.
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