That little statement underneath your organization’s name has to be powerful and to the point.

By Richard Deveau

There’s a great deal of communications and brand-building power to be gained by nonprofits that develop and use strong, effective taglines. A good tagline will reinforce your mission and help distinguish your organization from others. It will bring consistency and focus to all your communications and branding efforts. And, over time, a strong tagline will help foster awareness and build trust in your organization. So what are you waiting for? Just do it!