Tag(line)! You’re It!
That little statement underneath your organization’s name has to be powerful and to the point.
If that’s the case for your organization, rewrite your mission statement before you attempt to write a tagline.
Don’t repeat, repeat yourself
If the name of your organization states clearly who you are and/or what you do, don’t create a tagline that simply restates this information. You’ll be wasting valuable branding and messaging real estate.
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
