The 10 Commandments for Optimizing Fundraising Success, Part 1

[Editor's note: This is part 1 of a three-part series on the session, "The 10 Commandments: 10 Ageless, Irrefutable, Non-Negotiable Keys to Optimizing Your Fundraising Success," at the DMA Nonprofit Federation's 2011 New York Nonprofit Conference held last month.]

Nowadays, it's easy and very tempting to dive in to all the news technologies and techniques that pop up seemingly every day in the fundraising sector. As important as it is to keep up with advances and evolution in the industry, it's foolish for throw out the baby with the bathwater.