The 10 Commandments for Optimizing Fundraising Success, Part 1

Accepting that reality, Gaffny shared these three absolute truths about your fundraising appeals:

• 99.9 percent of your audience is not waiting by the door all day for your package to arrive.
• Unless you do something that interests donors, provokes them or connects with them, you've lost before you even started.
• Reread truths 1 and 2.

"People don't give to you because you have needs," Gaffny said. "They give to you because you meet needs, including theirs."