The 10 Commandments for Optimizing Fundraising Success, Part 1

2. It's all about donors … and the context at that moment
According to Gaffny, this is the most underrated and ignored commandment. You need to understand that people act and respond differently at different moments. For instance, would you exhibit the same behavior at church as you would at a bachelor/bachelorette party? Of course not. Likewise, donors do not react to every appeal at every moment the same way.