The 10 Commandments for Optimizing Fundraising Success, Part 1

Basically, forget about the donor pyramid for a while, and instead look at what Gaffny called the passion pyramid. High-passion donors exhibit loyalty. They have knowledge about your organization, interest in you, concern about you. They are donors who pay attention to you, seek information about you, and give you second and third gifts. Low-passion donors are more likely to not care all that much about your organization, don't want much info about you and give you one chance for their gifts … maybe.