The 10 Commandments for Optimizing Fundraising Success, Part 1

That may be why the three greatest fundraising appeals Gaffny has come across in his two decades in the industry were sent in plain white envelopes with nothing more than the address of the recipients.

One was mailed to 500,000 people and raised $23 million. Another was mailed to 8,234 people and raised $6.3 million. And the third was mailed to 489 people and raised $57,400.