The 10 Commandments for Optimizing Fundraising Success, Part 2
[Editor's note: This is part 2 of a three-part series on the session, "The 10 Commandments: 10 Ageless, Irrefutable, Non-Negotiable Keys to Optimizing Your Fundraising Success," by veteran fundraising consultant Tom Gaffny at the DMA Nonprofit Federation's 2011 New York Nonprofit Conference held last month.]
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