The 10 Commandments for Optimizing Fundraising Success, Part 3

"Every program should have a mixture of two to four 'it's time' appeals every year, such as an annual fund drive, annual donor drive or summer/winter/fall campaign," Gaffny said.

Something as simple as a billing statement that gets the point across that it's time to give works well. It's the "equivalent to the basket being passed around church," Gaffny said.