The 10 Commandments for Optimizing Fundraising Success, Part 3

In the end, the "Girls Can't" (negative spin) was the winner, receiving a 27 percent higher response rate, 12 percent higher average gift and 18 percent more revenue per thousand.

9. Don't reinvent the world — the world's not sitting around waiting for you to reinvent it
Run with the winners, Gaffny said. They are winners for a reason, after all — they're good at raising funds. Don't always go looking for reasons to pick them apart.