The 10 Commandments for Optimizing Fundraising Success, Part 3

"Warren Buffet said it best … 'There's something about human nature that we want to pick the flowers and water the weeds," Gaffny said.

Gaffny said to proceed with caution when you hear phrases such as:

• "I know that works every time, but — insert one — the board/the donors/I am sick of seeing it."
• "I know that works, but I think we need to try to be more creative."

"If something keeps working, keeping sending it for 10, 20, 30, 40 years," Gaffny said. "But don't be afraid to tweak it to see what [might work better]. You never know what may help bump response even more."