10th Annual Gold Awards for Fundraising Excellence

By Sean Norris

Multichannel House Annual Operating Budget Under $10 Million

TOGETHER We Do Extraordinary Things
Jewish Federation of Delaware
Submitted by Jewish Federation of Delaware

The Numbers
Income Generated: $1,600,000

Why It Won
Jewish Federation of Delaware’s TOGETHER We Do Extraordinary Things Campaign was an incredibly strong commitment to revitalizing the organization’s brand across multiple channels, including the latest technology, such as mobile apps, as well as email, print, outdoor advertising—you name it. It also included a matching gift initiative, special events and lay-leadership engagement in donor cultivation and retention.

The comprehensive multichannel campaign featured integrated branding and messaging across all channels, internal and external, and raised $1.6 million—an increase of $90,000 from 2013. The approach was a terrific way to build and reinforce trust not only with the organization’s donors (as stewards of their money) but with the larger community, positioning Jewish Federation of Delaware as a unified voice.