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I didn't start out to be a fundraiser. I had no formal fundraising education when I took over the fundraising department when the prior staff member resigned. I had to learn through trial and error, through reading and attending training and through talking to donors.
The most important lesson I learned is "I am not the target audience." You may have heard me say that before, and I can almost guarantee you'll hear me say it again. As fundraisers, we should carve those six words on the cornerstone of our minds.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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