The 11 Commandments of Fundraising - Part 1
But there are other "commandments" I've discovered over the years. In fact, there are 11. Following are the first four; I'll follow with the rest over the next two weeks.
Commandment No. 1: Thou shalt not "take time off"
Your donors care about what you are doing. So tell them your successes, your struggles and your stories. Year-round. Every month.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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