The 11 Commandments of Fundraising - Part 1
Yes, I know donors complain that you mail too much. They tell you to save money and stop contacting them — they will still keep giving. But the reality is that if your donors aren't hearing from you, they can forget about your needs.
Honor your donors' wishes by reducing the volume of your contacts if they ask, but make sure you keep in touch with them. "Time off" is a recipe for being forgotten.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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