The 11 Commandments of Fundraising - Part 1

Commandment No. 2: Thou shalt not ignore all the options available to you
Having a variety of active fundraising strategies will help you survive the economic ups and downs and keep income flowing.

This is when it is especially important to remember that you aren't the target audience. You might not read direct mail that comes to your mailbox, but it is responsible for major amounts of income to nonprofits. You might think planned giving is depressing, but some donors appreciate the opportunity to know the programs they supported in life will be funded after they are gone.