The 11 Commandments of Fundraising - Part 1
E-mail, direct-response TV, radio, newspaper ads, social media, corporate sponsorships, events, telemarketing — these are just a few of the valid options for fundraising, some of which may be appropriate for your organization. You won't know if you don't explore them.
Commandment No. 3: Thou shalt not bore
Is your newsletter the "same old, same old" issue after issue? Was the last time you added new content to your website in the Bush administration? Do you use the same photos so much your donors feel like they belong in the family album? Have you asked your major donors to fund the same projects year after year, without adding new dimensions to make them fresh and exciting?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
