The 11 Commandments of Fundraising - Part 1

Your donors deserve to learn something new about your programs on a regular basis. The stories you tell them will encourage them and show them that their gifts are making a difference. Keep your content fresh and your design appealing, and your donors will anticipate hearing from you.

Commandment No. 4: Thou shalt not pander to ...
A board member, a major donor, a vocal staff member - who is it that is influencing your strategies? "I would never read a letter more than a page long," one tells you. So you reduce all your mailings to one page without testing the results.